I never thought I would have been lucky enough to be in the presence of Guy Kawasaki. Yet, Wednesday, April 4th, I had the great fortune to hear Guy speak at Rackspace in San Antonio, TX. It was an open, easy Q and A conversation. He spoke about his latest project, an eBook, “What the Plus! Google+ for the Rest Of Us“. Although I have not read the book, Guy makes the case for utilizing Google+, because, quite simply “Google is Google”. It’s SEO that everyone can understand; “if you write good stuff, Google will find it”.
A few more interesting/key points Guy made:
- Regarding privacy; don’t do stupid things.
- Regarding social media; it’s fast, free and ubiquitous and could replace traditional marketing in the near future
- Rules for engaging people through social media:
- Act like a person
- Always be providing value, which includes information and assistance
- It’s about caring; mixing human emotion, interesting facts and good ideas, (and good deals!)
- Want to know who does social media right? Check these three companies out:
- “It’s so hard to get followers on Pinterest“.
In closing; most companies make the mistake of defining themselves by what they do; not what they provide. When you define yourself by what you provide, it’s a lot easier to adjust for the bends in the road.
notonyourplate 